It is so easy to fall in love with Tel Aviv! Sitting on the beach promenade and looking at the sunset over Old Jaffa where this city was born, discovering the trendy neigborhood of Neve Zedek, strolling along Ben Yehuda and catching the stories of the old Yekkes, then enjoying Apfelstrudl at Café Meersand—there’s no other city like this in the world! In an unusual way Tel Aviv is the epitome of a 21^st century “European city” a melting pot where you can speak Russian, Hebrew, Arabic, German, English, French or Spanish as you make your way through the city.

Only a few steps from the beach, you can delve into the depths of European history. Now a World UNESCO Heritage site, the “White City” Tel Aviv is a synthesis of the Bauhaus style adapted to the culture and climate of local traditions. Strolling along Rothschild Blvd, from the Dizengoff House where Ben Gurion declared the State of Israel in 1948, to HaBimah the most famous Jewish theatre in the world, passing the work of Israeli artistic greats such as Micha Ulmann and Dani Karavan—you will quickly see what is giving Tel Aviv its reputation for being named alongside New York and Berlin as an art, design and fashion capital.

Now, after 100 years of hard work to physically construct the country and the city itself, it feels as if Tel Aviv is coming into its own, embracing its history and shaping itself into an international metropolis…with just a bit more sun and charm than the others!